Inception and Evolution of Search Engine Optimization
Module 2
Websites and tools to build in 2023
Module 3
Keywords and understanding keyword Intent
Module 4
Understand the goals of a website
Module 5
Dos and Donts about SEO
Module 6
SEO guidelines as per Google, Bing and other search engines
Module 7
How does Search Engines work? Crawling, indexing and ranking
Module 8
Advanced way to Search on Google - Site operators
Module 9
Local Search - Guidelines
Module 10
How to do keyword research to assess the market?
Module 11
Creating compelling content structures to rank
Projects you'll be doing
Keyword research for a particular website, keyword categorization, writing content structures and keyword to URL mapping
Week 2
On-page and off-page optimizations
Module-1
What are the different types of onpage optimizations?
Module 2
Responsive and mobile-friendly design SEO
Module 3
One SEO tool to master - Screaming frog tool
Module 4
What are backlinks? How do you get them? Why are they important?
Module 5
E-A-T and its importance
Module 6
Search Quality Rater’s Guidelines
Module 7
Link Profiles, qualities of a healthy link profile and role of anchor text
Module 8
Dos and Donts of Link building
Module 9
How to build high quality links?
Module 10
Beyond links - How awareness, amplification and sentiment impact authority
Module 11
Fundamentals of Technical SEO
Projects you'll be doing
1.Share a recommendation to improve onpage elements for a given webpage or website 2.Identify the keywords to build backlinks and list out the ways to get them
Week 3
Measuring, Tracking and Forecasting SEO to Success
Module-1
Measure - Keyword rankings, number of backlinks, Domain authority and so on
Module 2
Evaluate a site’s health with an audit of website
Module 3
Communication - Prioritizing SEO fixes
Module 4
Project traffic to drive the business growth
Module 5
Project clicks for the keywords you’ll be working on
Projects you'll be doing
Perform a site audit, identify areas of improvement and project traffic to drive the growth of the business
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