Google Ads

Week 1

Fundamentals of Web and Search Engines

Module-1

Basic Market Research - Audience research and keyword research

Module 2

Demographics of Your Customer

Module 3

What are people doing online and when?

Module 4

Examine demographics and segmentation

Module 5

Understanding your target audience and finding them

Module 6

Shortlisting the channels to target your audience

Module 7

Assessing the competitors and drawing insights from them

Module 8

Differentiating between B2B and B2C companies

Module 9

Shortlisting the type of ads to run on Google

Module 10

Keyword research

Projects you'll be doing

1.Keyword research for the given company and categorizing it based on the intent
2.Creation of your ideal target audience
3.Shortlist the competitors for a given company

Week 2

Planning and Execution on Google Ads

Module-1

Fundamentals of Google Ads platform

Module 2

Different types of Ad types and objectives - Search, Shopping, UAC, Discovery, Display and Video

Module 3

Cold, warm and hot campaign strategies

Module 4

Cold, warm and hot campaign strategies

Module 5

Remarketing campaign strategies

Module 6

Campaign Scaling strategies

Module 7

Search Ad copies best practices

Module 8

Static images and video ad best practices

Module 9

Setting up tracking and conversion tags using Google Tag Manager

Projects you'll be doing

1.Google Ads set-up and review
2.Tag configuration using Google Tag Manager

Week 3

Media Planning

Module-1

Planning tools - Reach planner, keyword planner and forecast

Module 2

Planning the budget for the campaigns

Module 3

How to measure and analyze the campaigns performance

Module 4

Case study showcase

Projects you'll be doing

Campaign Brief - Students develop and present a hypothetical campaign brief through group work.

Interested in our course?

Interested in our course?