Marketing Analytics

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Week 1

Gooogle Analytics

Module-1

Introduction to UA & GA4

Module 2

Understanding Key Metrics

Module 3

Creating Goals and Conversions

Module 4

GSA4 Event Set-up

Module 5

Customizing Reports

Module 6

Segmenting Data

Module 7

Understanding Traffic Sources

Module 8

Analyzing Audience Data

Module 9

Ecommerce Tracking

Projects you'll be doing

1.Setting up Google Analytics for a website.
2. Analyze and extract different reports.
3. Setting up different events

Week 2

Google Tag Manager

Module-1

Introduction to GTM

Module 2

Understanding Tags, Triggers & Variables

Module 3

Implementing Tracking Codes

Module 4

Debugging & Testing

Module 5

Customizing Data Layer

Module 6

Using Templates

Module 7

Cross Domain Tracking

Projects you'll be doing

1.Implement GTM on a Website
2.Set up Google Analytics Events with Google Tag manager
3.Set up various social media Pixel through GTM

Week 3

Google Search Console

Module-1

Introduction to Google Search Console

Module 2

Understanding Search Analytics

Module 3

Keyword Analysis

Module 4

Identifying Technical issues

Module 5

Performance Reporting

Module 6

Sitemap & Robot.txt

Module 7

URL Inspection Tool

Projects you'll be doing

1.Submit your website sitemap to Google search Console
2.Keyword Analysis of a website
3.Extract performance report of a website

Interested in our course?

Why Wait? Join over a 100+ students all interested in upskilling their careers