Advanced Digital Marketing

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Course Modules

Search Engine Optimisation

Module-1

Introduction to SEO

Module 2

SEO 101

Module 3

How Search Engines Work: Crawling, Indexing, and Ranking

Module 4

The Evolution of Search Results

Module 5

Localized Search

Module 6

Keyword Research

Module 7

On-page SEO

Module 8

Technical SEO

Module 9

Link Building & Establishing Authority

Module 10

Measuring & Tracking SEO Success

Module 11

Projections or Forecasting

Module 12

Project to Bring the Learning Together

Paid Media Course

Google Ads

Module-1

Fundamentals of Google Ads

Module 2

Google Search Ads

Module 3

Google Ads Discovery

Module 4

Google Ads Display

Module 5

Google Ads Video

Module 6

Google Shopping Ads

Module 7

Google Ads Apps(UAC)

Module 8

Smart Campaigns

Module 9

Performance Max

Facebook Ads

Module-1

Basics of FB

Module 2

Ad Policies

Module 3

Account Structure

Module 4

Campaign Structure & Objectives

Module 5

Campaign Dissection

Module 6

Targeting

Module 7

Using Audience Insights Tool

Module 8

Language & Ad Placements

Module 9

Optimization & Spending Controls

Module 10

Ads Dissection

Module 11

Essential Tools for Ads Creative

Module 12

Instant Experience Ads

Module 13

Domain Verification & Aggregated Events

Module 14

Pixels & Setup

Module 15

Attribution

Module 16

Audiences

Module 17

Remarketing

Module 18

Lookalike Audiences

Module 19

Reporting- Metrics & Columns

Module 20

Messenger Marketing

Module 21

Handling Negative Comments

Module 22

Scaling

Module 23

Automated Rules

Module 24

Checklist

Other Similar Self-Serving AD Platforms

Marketplace Course

Module-1

Introduction to Amazon Advertising

Module 2

Amazon Stores & Leveraging them for Brand Awareness & Promotion

Module 3

Campaign Measurement

Module 4

Scale a New Brand on Amazon

Module 5

Introduction to Flipkart Advertising

Module 6

Setting up Flipkart Campaigns

Module 7

Different Bidding Startegies On Flipkart

Module 8

Flipkart Brand Insights

Module 9

Product Fit at Placement & Campaign Types

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