Marketplace Ads

Week 1

Introduction to ecommerce and Amazon ads

Module-1

E-commerce industry landscape

Module 2

Different types of advertising models

Module 3

Different types of bidding models available

Module 4

How to choose a Marketplace to advertise your product?

Module 5

Introduction to Amazon advertising

Module 6

Learn about sponsored ad types

Module 7

Optimize your sponsored brand campaigns

Module 8

Advertise with Sponsored Display and the Amazon DSP

Module 9

Set up your Sponsored Display campaign

Module 10

How to do keyword research to assess the market?

Module 11

Creating compelling content structures to rank

Week 2

All about Amazon Ads

Module-1

Introduction to Sponsored Display

Module 2

Optimize your Sponsored Display campaign

Module 3

Increase consideration on Amazon with sponsored ads

Module 4

Learn strategies to improve sponsored ads performance

Module 5

Analyze sponsored ads metrics and reports

Module 6

How to plan for Prime Day

Module 7

How to plan for holiday shopping periods

Module 8

Drive discoverability with Sponsored Brands and using video

Module 9

Setting up the campaigns on Amazon ads portal and review

Module 10

Amazon Stores

Projects you'll be doing

1.Setting up the campaigns on Amazon and review
2.Creating a media plan for a product

Week 3

All about Flipkart Ads

Module-1

Brief introduction to e-commerce

Module 2

Introduction to Search Advertising

Module 3

Onboarding on Flipkart Ads

Module 4

Product Listing Ads

Module 5

Product Contextual Ads

Module 6

Report for Brand Ads

Module 7

Introduction to Brand insights

Projects you'll be doing

1.Setting up the campaigns on Flipkart and review
2.Creating a media plan for a product

Interested in our course?

Interested in our course?