Saffola

Saffola Honey Surge

Aggressive deals ignite rapid growth.

Saffola Honey achieves excellence as it ranks Top 3 in Sept 2022 and sees 100% CTR growth with 50% higher conversions.

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100% CTR Growth

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50% Higher Conversions

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Top 3 Rank (Sept 2022)

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Problem Statement

Saffola launched its peanut butter in April 2022 amidst a saturated gourmet market, facing low organic relevance and brand recall from established competitors.

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Our Approach

Recognizing Price Per Gram (PPG) as a key conversion driver, we temporarily reduced the PPG by 50% to spur product trials.

Simultaneously, we aggressively promoted the offer, ensuring high share-of-voice through increased bids on all category keywords and targeted ad placements.

This dual strategy boosted visibility and incentivized trial among new customers, overcoming low organic relevance.

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Impact

Achieved 100% CTR growth,50% higher conversions, and secured a Top 3 rank in September 2022, rapidly accelerating product trials and market penetration.

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