Skillmatics

Skillmatics Sales Surge

Targeted ads drive 2x sales growth

2x Sales Growth.

>$2000/day in US.

ACoS <60% in India.

4% MoM conversion increase

Problem Statement

Skillmatics aimed to maximize its Amazon presence in the US, achieving over $2000 daily sales while keeping ACoS below 60% in India amid fierce competition.

Our Approach

We implemented a multi-faceted advertising strategy by first developing a comprehensive product-to-keyword grid that aligned each SKU with its most relevant search terms. Next, we designed SKU-specific campaigns across different ad platforms, such as HSA and SPA, ensuring messages were tailored for maximum resonance. Continuous refinement through performance monitoring and age-based segmentation allowed us to eliminate underperforming SKUs and optimize budget allocation, thereby maximizing ROI and driving exponential growth.