Flipkart Health+
Flipkart Health+ App Surge
Leveraging innovative PPC strategies, Flipkart Health+ achieved record-breaking app installs
Maintaining the position of India’s #1 Medical App for 1.5 years, Flipkart Health+ stays ahead while increasing growth in installs by 2x
Ranked #1 for 1.5 years
2x install growth
Problem Statement
Flipkart Health+ struggled to significantly boost app installs beyond its core user base. Conventional campaigns failed to tap emerging markets, limiting rapid expansion in a highly competitive digital landscape.
Our Approach
We implemented a data-driven PPC strategy with a hyper-targeted approach to drive installs and engagement.
- Choosing the Right Market : Focused on regions with high category penetration but low brand adoption and leveraged Flipkart’s existing brand presence to maximize impact.
- Channel Innovation: Expanded beyond traditional platforms, introducing affiliates, Bing, and Apple Search Ads to acquire new users efficiently.
- Cohort Capitalization: Utilized Flipkart’s brand salience to optimize performance on Google and Meta channels.
- RIGOR through Aggressive Experimentation Strategically planned media-heavy sales periods to accelerate adoption and maximize conversions.
Impact
Achieved a sustained growth with record-breaking app installs and market expansion.
Industry:
E-commerce
Service:
PPC / Performance Marketing
Category:
App Installs
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