Nivea

Nivea Efficiency Surge

Optimized efficiency fuels 142% customer growth.

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142% Customer Growth

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33% Sales Increase

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95% Reduction in Reporting Time

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Problem Statement

Nivea struggled with ad-spend spillage due to stock unavailability, leading to inefficient ad spending and reduced campaign performance in a competitive market.

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Our Approach

We leveraged real-time reporting to monitor out-of-stock products, ensuring prompt updates. Utilizing our proprietary Buybox tool, we tracked product sales within our ad account to gain granular insights.

We restructured the product mix to optimize inventory alignment and minimize ad-spend spillage.

This comprehensive, data-driven approach maximized operational efficiency, leading to significant customer growth and improved campaign performance.

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Impact

Our strategy boosted sales of Growth & Focus products by 33% and reduced report generation time by 95% , significantly enhancing overall campaign efficiency.

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