Parachute Advansed

Parachute Premium Surge

Premium packs drive 60% ACOS growth.

Parachute Advanced achieves 60% ACOS growth driven by a new e-commerce specific pack.

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Maintained 60% ACOS growth

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Problem Statement

Parachute’s standard GT/MT packs diluted margins, necessitating a premium e-commerce-specific launch to boost profitability and secure independent pricing control.

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Our Approach

We introduced a premium version of Parachute’s famed hair oil variant exclusively for e-commerce.

This higher-margin pack enabled us to determine the ideal price point while increasing monthly offtakes.

By launching online, the brand maintained control over pricing without GT/MT interference, thereby enhancing overall profitability through targeted catalogue tactics and clear consumer insights.

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Impact

The initiative achieved a 60% ACOS growth, significantly boosting profitability and positioning Parachute as a leader in e-commerce product innovation.

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