Morphy Richards

Morphy Richard’s Grooming Surge

10x growth redefines grooming market.

Morphy Richards redefines the personal grooming market with 10x growth in just 2 months.

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10x growth in 2 months

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4% market share in 4 months

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Problem Statement

Morphy Richards aimed to penetrate the personal grooming market via ecommerce channels; however, its legacy as a kitchen appliances brand and fierce competition posed significant challenges.

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Our Approach

We executed a multi-channel strategy on Amazon, engaging in-market consumers using diverse ad formats and targeted keyword campaigns.

On-platform initiatives included a comprehensive range showcase via quad creatives, complemented by off-platform retargeting to enhance consumer journeys.

We launched Amazon’s first Virtual Grooming Store to reach core audiences and partnered with micro influencers to generate buzz, while strategically promoting kit products to capitalize on emerging grooming trends.

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Impact

Achieved a 10x growth rin brand business within 2 months, capturing 4% market share in 4 months and establishing Morphy Richards as a leader in personal grooming.

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