Max Life

Max Life Revenue Surge

Innovative PPC campaign fuels revenue surge.

Maxlife achieves a 45% revenue surge in 3 months on their FD schemes.

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45% revenue surge in 3 months

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FD scheme boost

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Problem Statement

Max Life Insurance struggled to generate leads for their FD scheme as traditional channels failed to drive engagement and revenue in a competitive BFSI market.

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Our Approach

We implemented a targeted, data-driven PPC strategy tailored to Max Life’s FD scheme.Our approach focused on targeting high-income users through a full-funnel strategy, optimizing ad creatives and bidding processes.

We diversified our channel mix by leveraging investment-focused platforms like Moneycontrol, Times Now, and Livemint while emphasizing superior returns in our messaging, resulting in a significant boost in high-quality leads.

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Impact

Achieved a 45% revenue surge in three months, with the savings business growing to 33% of overall digital revenue, driving sustained financial growth.

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