Big Basket

BigBasket Expanding New Horizons

Breakthrough strategy fuels new user growth.

BigBasket expands horizons in Non-Metro and Tier-2 cities with a 2.35x increase in installs with precision targeting.

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2.35x Increase in Installs

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Rapid Expansion in Tier-2 Markets

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Problem Statement

BigBasket struggled to penetrate non-metro markets with traditional campaigns, hindering new user acquisition and growth in T2, T3, and T4 regions.

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Our Approach

We executed a robust, data-driven PPC campaign tailored for non-metro regions. Our approach optimized creative elements and refined targeting strategies to meet local preferences.

We deployed separate campaigns to allocate budget effectively across T2 and T3 cities, avoiding dilution with T1 markets.

Additionally, we leveraged 1P audience signals, incorporating one-year user email IDs and contact numbers to drive high-conversion campaigns.

We further ensured optimal budget allocation through detailed regional analysis, resulting in highly targeted messaging that resonated deeply with consumers across non-metro markets.

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Impact

Our targeted strategy resulted in a 2.35x surge in installs and a 2.1x increase in the new customer base, dramatically expanding BigBasket’s reach in non-metro markets.

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