Bajaj Seasonal Win
Bajaj Seasonal Win
Early activation drives 50% YoY growth.
Bajaj secures #1 in personal coolers while achieving 50% YoY growth in offtakes.
50% YoY Growth in Offtakes
Problem Statement
Air coolers have a limited seasonal window, with demand peaking in summer. Dominant competitors capture 50% market share, restricting volume buildup for new entrants.
Our Approach
We capitalized on untapped latent demand by initiating early seasonal campaigns to build momentum.
Our strategy involved launching targeted activations ahead of peak demand, revamping product pages based on customer sentiments, and benchmarking competitors.
Enhanced content and organic visibility further cultivated brand prominence. This comprehensive approach ensured superior GMV and solidified Bajaj’s market dominance during the critical seasonal window.
Impact
Achieved #1 rank on personal coolers, #2 on dessert coolers, with a 50% YoY increase in offtakes.
Industry:
Electronics & Consumer Durables
Service:
Marketplace
Category:
Seasonal Marketing
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