Crompton

Crompton Heats Up

Innovative assortment strategy sustains year-round demand.

Crompton turns up the heat by ranking #1 in water heaters while propelling sales growth by 32%

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32% Sales Growth

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Problem Statement

Crompton faced a 25% seasonal drop in water heater user visits, risking brand consideration during off-seasons and reducing overall glance views.

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Our Approach

Crompton segmented water heater demand into two categories: low capacity, which remains stable year-round, and high capacity, which peaks in winter.

Recognizing a significant opportunity, they increased product assortment for low capacity models. Simultaneously, we deployed Amazon Display campaigns to maintain robust ad spends during off-seasons, ensuring consistent visibility.

This targeted, data-driven approach allowed Crompton to dominate share of voice, mitigate seasonality, and drive sustained sales growth across the category.

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Impact

Achieved an impressive 32% sales growth by maintaining consistent off-season visibility, establishing Crompton as the #1 brand in water heaters year-round.

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