Tanishq

Tanishq Footfall Surge

Smart campaigns drive store walk-ins.

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63,000 Store Walk-ins; RoAS 667X

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Problem Statement

Tanishq needed to create strong awareness and drive store visits, converting digital interactions into tangible in-store footfall amid competitive market challenges.

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Our Approach

We began by optimizing high-quality Google Business Store listings to ensure best conversion rates, then launched AI-powered Performance Max campaigns targeted at driving store visits. Our strategy focused on delivering store-specific messaging and precise location targeting while leveraging Google Ads to measure store visits and sales. Campaign performance was monitored to optimize budget allocation and boost store engagement.

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Impact

Users were directed to nearby store listings, resulting in 63,000 walk-ins with a RoAS of 667X, proving the effectiveness of our targeted in-store awareness strategy.

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