Sugarfree

Sugarfree Node Surge

Targeted node strategy drives 35% conversion boost.

Sugarfree boosts organic relevence by achieving a 35% increase in conversion rates.

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35% Increase in Conversion Rates

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Problem Statement

Sugar-free products suffered from limited organic relevance on parent nodes, hindering brand visibility and customer discovery in a highly competitive digital marketplace.

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Our Approach

We restructured Sugar Free’s product listings by shifting Hero SKUs from general parent nodes to targeted affinity nodes, thereby enhancing organic relevance.

Additionally, we implemented interactive Product Category Ads aimed at staple buyers, focusing on sugar and jaggery consumer segments.

This strategic shift involved integrating carefully selected, high-impact keywords to optimize communication and attract a more engaged audience, ultimately improving overall conversion metrics.

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Impact

Our targeted strategy resulted in a 15% increase in CTR, a 35% boost in conversion rates, and a 42% rise in product page clicks, driving overall sales growth