Pidilite WD40

Pidilite WD40 Horizons

Strategic nodes drive best-seller success.

34% Sales Increase

6x Impressions

Best Seller in 2 months

Problem Statement

WD-40, a multi-use product with 2000+ applications, was confined to one category due to platform restrictions, limiting its consumer reach

Our Approach

We conducted an in-depth analysis of Amazon search queries to identify pertinent nodes beyond the primary category—specifically, Grease & Lubricants and Car & Bike Care. Tailored content was crafted for these affinity nodes, targeting new consumer segments and expanding reach. This focused strategy enhanced product visibility and engagement, unlocking new sales opportunities and driving significant performance improvements.