Pidilite WD40

WD40 Consumer Surge

Expanding household recognition with enhanced A+ content.

Pidilite boosts recognition and utilization with a 17% increase in conversions.

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17% Increase in Conversions

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Problem Statement

Despite being celebrated for over 2000 applications, WD40 was primarily known as a B2B product, with minimal consumer awareness hindering its household utilization.

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Our Approach

We developed rich A+ content incorporating detailed text widgets and high-quality usage images to effectively showcase WD40’s multi-application benefits for household consumers.

This strategy was bolstered by a targeted expansion of keywords across new consumer categories—including rust removal, bike maintenance, and chimney cleaning—to bridge the gap between B2B familiarity and consumer adoption, driving improved conversion rates.

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Impact

Achieved a remarkable 17% increase in conversions in three months, significantly boosting household adoption and expanding WD40’s consumer market share.

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