Jockey

Jockey Visual Surge

Innovative imagery drives 4x brand growth.

Jockey achieves brand growth through innovative, creative experimentation.

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4x Brand Growth

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Problem Statement

Jockey needed to determine the best creative approach for higher click-through rates and improved engagement, as initial product images lacked a human element.

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Our Approach

We implemented an A/B testing strategy on two product images for Jockey. One image omitted the model’s full face, while the other showcased it clearly.

This controlled experiment measured click-through rates and engagement levels. The data revealed that including a human element in product imagery significantly enhanced user interaction.

Further, supplementary video content increased on-page time and product understanding, ultimately driving customer consideration and purchase intent. This comprehensive strategy empowered Jockey to refine their creative direction and achieve remarkable results.

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Impact

The experiment led to a 4x brand growth by enhancing engagement and boosting click-through rates. User-friendly visuals and video content significantly increased product consideration.

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