Instapay

Instapay Digital Leap

Simplified remittance drives digital adoption.

Instapay becomes the go-to app for migrant workers in Malasia with over 1 Lakh downloads in a year

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25K+ leads

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3.5M awareness

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1L+ downloads

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Problem Statement

Instapay aimed to drive financial inclusion for Malaysian migrant workers by simplifying digital remittance communication, overcoming language and cultural barriers.

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Our Approach

To drive awareness, we developed visually engaging, easily understandable content—including how-to videos, guides, and explainers—all communicated in vernacular languages to resonate culturally. To enhance consideration, we hosted live Facebook Q&A sessions providing real-time clarity. For acquisition, we executed targeted paid ad campaigns across social platforms, maximizing reach and driving substantial traffic to Instapay.

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Impact

Our integrated approach generated over 25K quality leads , reached 3.5M potential users, and drove 1L+ app downloads within one year, transforming financial inclusion.

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