GHA Discovery

GHA Booking Surge

Affordable stays drive 96% booking surge.

GHA Discovery sees unmatched growth with a 96% increase in bookings under $120 in just 3 months with affordable stays.

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96% Increase in Bookings Under $120 (3 Months)

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Problem Statement

GHA Discovery needed to garner incremental bookings without inflating cost per booking, ensuring sustained market growth in a competitive travel landscape.

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Our Approach

Our approach focused on three key pillars. First, we targeted high-performing locations by deploying a full-funnel strategy—from app installs and sign-ups to website traffic and bookings—ensuring we reached high-intent users.

Second, we optimized our channel mix using platforms such as Google Search, PMax, VAC, Discovery, UAC, and Meta to maximize incremental bookings.

Finally, we drove engagement by promoting exclusive offers and flash sales, reinforcing GHA Discovery’s unique value proposition.

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Impact

The campaign drove a 96% increase in bookings under $120 over 3 months, with October emerging as the best performing month, significantly boosting GHA Discovery’s market share.

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