Fastrack

Fastrack Style Shift

Campaign transforms watch brand into fashion icon.

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5.5M Reach

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 1.36% CTR

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 1,000+ Sales

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 30.5 Frequency

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Problem Statement

The Fastrack #BeBoth campaign aimed to shift brand perception from solely watches to a broader, fashion-forward identity, capturing new consumer segments in the fashion space.

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Our Approach

We began by identifying the right consumer cohorts—targeting users who recently searched for and purchased watches and fashion accessories on Myntra.

We then focused on top geo-locations and leveraged open web inventories, specifically targeting Myntra’s product listing pages.

Deep pixel integration was implemented to capture key user actions, including page views, add-to-bag events, and sales, ensuring precise measurement of campaign effectiveness.

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Impact

The campaign delivered 5.5M reach and a 1.36% CTR, generating over 1,000+ sales and achieving a frequency of 30.5, successfully transforming Fastrack’s brand image for style and impact.

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