Dominos

Dominos App Efficiency

Personalized deals boost app orders.

Dominos App sees a 33% reduction in cost after personalised deals.

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500K+ New Orders in 12 Months

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33% Cost Reduction

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1.6% ROAS Increase

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Problem Statement

Dominos aimed to capture market share in India’s QSR space by aggressively acquiring app users, redirecting them from aggregator apps to its own dedicated app.

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Our Approach

We implemented a three-pronged strategy: First, we created customized event signals by introducing “First Order” and “AOV > 500” events to optimize app user acquisition.

Next, we developed sharp audience segments including festive buyers, BDI-CDI cohorts, and existing users.

Finally, we launched exclusive app offers not available on aggregators, driving loyalty and engagement through personalized deals and targeted messaging. This holistic, data-driven approach maximized conversions and optimized cost efficiency.

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Impact

The strategy resulted in a 221% increase in first orders, a 33% reduction in cost per order, and a 1.6% rise in ROAS, significantly boosting app performance.

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