Digit
Digit Organic Surge
Thematic strategy powers organic search growth.
Digit Insurance powers up Organic search and achieves 46 million Impressions in 12 months.
46M Impressions in 12 Months
Problem Statement
Digit Insurance needed a comprehensive SEO strategy to improve organic presence and boost visibility in a competitive BFSI landscape within 12 months.
Our Approach
We implemented a two-tiered thematic content strategy.
In Phase One, we targeted queries directly related to core insurance services such as cars, bikes, and insurance guides.
In Phase Two, we expanded coverage to parallel topics including government schemes, tax guides, and road tax.
By strategically structuring our content, we enhanced keyword coverage and user engagement, driving sustained improvements in organic search visibility.
Impact
Uploaded over 1,200 articles across 80+ categories, achieving a 62% increase in clicks and a 144% boost in impressions YoY.
Industry:
BFSI - Fintech
Service:
SEO
Category:
Improve Organic Presence
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