Crompton

Crompton Heater Leader

Unbundled strategy secures top spot.

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#1 in Water Heaters

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Conversion rates exceed category average

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Problem Statement

Crompton dominated the fans category on Amazon India but lagged in water heaters. They aimed to become the #1 water heater brand despite intense competition and budget constraints.

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Our Approach

We increased Amazon shelf share by unbundling water heater products, ensuring higher search rankings and more ad slots. Enhanced product pages with targeted SEO and keyword optimization boosted conversion rates significantly. Strategic display advertising effectively captured new customer segments, reinforcing overall market presence. This comprehensive, multi-channel approach drove increased clicks, glance views, and ultimately secured the top position in the highly competitive water heater category.

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Impact

Achieved #1 brand status with conversion rates surpassing category benchmarks and enhanced visibility, establishing Crompton as the dominant water heater brand on Amazon India.

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