Bajaj Core

Bajaj Core Dominance

Dominating core categories with top product rankings.

3 products in Top 5

1 product ranked #1

Problem Statement

Until 2021, Bajaj relied on organic strength, but in 2022, limited budgets and aggressive competitors challenged its quest for top positions in core categories.

Our Approach

We fine-tuned content to align with customer FAQs and Bajaj’s unique selling propositions, attracting new audiences and driving increased offtakes. Visibility was maximized during peak hours while ensuring healthy gross volumes and avoiding internal cannibalization. This strategic content and timing approach enabled Bajaj to overcome budget constraints and secure a dominant position in the market.