Bajaj Air Cooler

Bajaj’s Cooler Visibility

Enhanced visuals drive search dominance.

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Top 10 Search Ranking; 70% Increase in Brand Shares

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Problem Statement

Bajaj Air Cooler’s product page suffered from low conversion rates due to insufficient visual appeal and content, negatively impacting consumer consideration and search ranking.

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Our Approach

We conducted comprehensive research on the air cooler category, analyzing competitor bestsellers and consumer search patterns to pinpoint high-impact keywords.

Using these insights, we developed a structured content sequence emphasizing critical features such as capacity, warranty, and technology.

In addition, we enhanced the product listing with high-quality images and informative infographics to significantly boost visual appeal and drive increased consumer engagement and conversion rates.

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Impact

Achieved Top 10 search ranking for the Hero product with a 70% increase in brand shares, significantly enhancing consumer visibility and driving higher conversions.

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