On BrandEquity, Deepti Bhadauria delivers thought-provoking insights into branding, digital ...
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Retail Through the Consumer’s Eyes
Digital Marketing
June 6th, 2024
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Decoding Attribution Windows: Finding the Perfect Fit for Your Marketing Strategy
Digital Marketing
June 6th, 2024
Discover how attribution windows shape your marketing efforts. This blog unpacks various mod...
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Storytelling in the Digital Age: Brand Communication & Its Impact
Digital Marketing
May 30th, 2024
The piece explores how brands are revolutionizing communication by leveraging digital market...
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Metaverse & E-commerce: Game-Changer or Just Hype?
Digital Marketing
May 20th, 2024
Exploring the frontier of digital retail, the article investigates whether the metaverse can...
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The AI Era: Navigating Digital Discovery & Brand Growth
Branding
February 13th, 2024
How brands leverage AI-driven insights to optimize campaigns, enhance consumer engagement, a...
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Republic Day Campaigns: An Expert’s Guide
Digital Marketing
January 23rd, 2024
Industry experts share best practices for Republic Day campaigns in this guide, highlighting...
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Short Video Apps: Ad Investment Hesitation
Video Formats
August 31st, 2023
In the wake of rising digital maturity, brands are rethinking investments in ‘desiR...
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E-commerce: The High Cost of Missing Early Trends
E-Commerce
April 5th, 2023
In today’s fast-moving e-commerce arena, missing emerging trends can cost brands dearl...
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The New Dawn: Women Entrepreneurship in India
Digital Marketing
March 8th, 2019
India’s entrepreneurial landscape is being redefined by dynamic women leaders. It chro...
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Building a Bootstrapped Startup
Digital Marketing
September 11th, 2017
Jyothirmayee JT’s inspiring journey of building HiveMinds from the ground up. From bootstrap...
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