This Funeral Content portal is a listing service which generates online leads for funeral homes and also assists in getting websites and online presence for the funeral homes.
Assistance with marketing strategy and insights on trends to adapt to fast paced changing needs of the industry. Adapting to the increased adoption of internet in the Funeral Industry, FHR has now grown into a content portal and targets a larger market of Mausoleums, Memorials, Cremation, Preneed, Funeral Flowers & Songs.
WHAT WE DELIVERED
- It was essential to work closely with the client to understand the market, target audience and the service offered.
- Strategy provided for the client has to suit the local market in US and user behaviour on listings, reviews and to cater to the needs of deceased families
- We have worked very effectively with a global team: Business Development in US, Technology Partner in Brazil, Marketing from India and Design Partner from Thailand.
- Large Scale SEO operation catering to few hundreds of pages with content on the website and targeting close to a million keywords spanning multiple connected domains from directory listing to cremation, mausoleum, songs, flowers, preneed and more
- Key contributions in estimating growth plan for the company, assisting in closing collaboration deals & business development with big names in the industry like 1800 flowers, Neptune society, SCI corp.