This client of ours is a payment processing company. The product portfolio includes: merchant transaction processing solution, electric check acceptance service and also internet commerce and mobile payment solutions.
Our client has been a premium FDIS merchant account provider for many years. Their PPC strategy was not working and they were acquiring customers online through Paid Advertising at a significant cost of $8 to $20 on Adwords.
Reduce cost of acquisition from Paid Campaigns without compromising on volume of leads.
WHAT WE DELIVERED
HiveMinds worked out and deployed an adwords campaign which operated at a significantly lower average CPC (cost per click) than before by bidding on a varied set of niche audience
Customers looking for specific products like FDIS merchant account, high risk merchant account, bad credit merchant account.
Customers initially looking for ancillary products like terminals, POS systems and retail solutions etc.
Customers from specific localities and in chosen domains: hospitality, restaurant, retail etc.