This client of ours is a payment processing company. The product portfolio includes: merchant transaction processing solution, electric check acceptance service and also internet commerce and mobile payment solutions.


REQUIREMENT ANALYSIS

  • Our client has been a premium FDIS merchant account provider for many years. Their PPC strategy was not working and they were acquiring customers online through Paid Advertising at a significant cost of $8 to $20 on Adwords.
  • Reduce cost of acquisition from Paid Campaigns without compromising on volume of leads.

WHAT WE DELIVERED